8 Terms
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Public relations
The business concerned with maintaining a favourable public image for the given client; usually businesses, non-profit organizations or high-profile people.
Industry: Business services
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Public relations
Business to business (B2B)
Business services; Public relations
A business that markets its services or products to other businesses.
Agency pitch
Business services; Public relations
A full presentation of a recommended public relations program, researched and costed, which usually takes at least four weeks to prepare and few hours to present. Some consultancies reserve the right ...
Advertorial
Business services; Public relations
An advertisement written in the form of an objective opinion editorial, and presented in a printed publication usually designed to look like a legitimate and independent news story.
Abstract
Business services; Public relations
A condensed version of a longer piece of writing that highlights the major points covered, concisely describes the content and scope of the writing, and reviews the writing's contents in abbreviated ...
Media relations
Business services; Public relations
The dealing with journalists and building good working relationships with the broadcast, print and online media.
Media contact
Business services; Public relations
An individual who represents a part of the mass media, such as an editor of a publication.
Media advisory
Business services; Public relations
A concise announcement to the media about a particular event or news item. It is typically more urgent in tone and contains detail in an easy to read format.
