20 Terms
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Public relations
The business concerned with maintaining a favourable public image for the given client; usually businesses, non-profit organizations or high-profile people.
Industry: Business services
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Public relations
Buzz monitoring services
Business services; Public relations
The services that will email a client regarding their status in an industry. Most buzz or publicity monitoring services will email anytime a company's name, executives, products, services or other ...
Broadcast
Business services; Public relations
The dissemination of programmes or messages through the media of radio, Internet or television.
Briefing book
Business services; Public relations
A book of information preparing the client for an interview with a journalist or interviews at a tradeshow or conference. Commonly contains bios, articles written by the journalist, schedules, ...
Brief
Business services; Public relations
The instructions from a client to a consultancy, or directions communicated within a PR agency.
Branding strategy
Business services; Public relations
The attempt to develop a strong brand reputation on the web to increase brand recognition and create a significant volume of impressions.
Brainstorming
Business services; Public relations
The creative process of group-thinking to stimulate or articulate ideas on a give subject or problem.
Corporate social / environmental responsibility (CSR)
Business services; Public relations
The taking positive action to show an organisation has a responsible attitude to the people and environment it impacts on. Community relations may take the form of social outreach programmes designed ...
