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Radio advertising
Any advertisment that is broadcast vocally via radio; usually either spoken or sung as a jingle.
Industry: Advertising
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Radio advertising
PM drive
Advertising; Radio advertising
The time frame corresponding to Monday though Friday from 3PM to 7PM, during which commercials are targeted to run.
Gross rating points (GRPs)
Advertising; Radio advertising
The sum of all rating points achieved for a particular commercial schedule.
Net reach
Advertising; Radio advertising
The number of different people that will hear the commercial at least one time.
Morning drive
Advertising; Radio advertising
The time frame corresponding to Monday through Friday, typically from 6:00am to 10am on most stations, during which commercials are targeted to run.
AM drive
Advertising; Radio advertising
The time frame corresponding to Monday through Friday, typically from 6:00am to 10am on most stations, during which commercials are targeted to run.
Arbitron
Advertising; Radio advertising
A consumer research company in the United States that collects listener data on radio audiences and uses the data to provide radio ratings service.
Audience composition
Advertising; Radio advertising
The demographic or socioeconomic profile of a station's audience. Advertisers use this data to better target their ads.
