Radio advertising

Radio advertising

Any advertisment that is broadcast vocally via radio; usually either spoken or sung as a jingle.

Industry: Advertising

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Radio advertising

Representative (REP)

Advertising; Radio advertising

The station account executive who serves a local advertiser or agency. The sales representative's role is the one most advertisers come to know the best. Reps are responsible for understanding ...

Sponsorship

Advertising; Radio advertising

The purchase by an advertiser of a a unique right of association with a radio programme or specific feature. The message is similar to a mention, but typically comes with a longer-term commitment ...

Reach

Advertising; Radio advertising

The number of different people that will hear the commercial at least one time. This is a very important marketing measurement as marketers want to reach as many audiences as possible.