10 Terms
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Radio advertising
Any advertisment that is broadcast vocally via radio; usually either spoken or sung as a jingle.
Industry: Advertising
Add a new termContributors in Radio advertising
Radio advertising
Flight
Advertising; Radio advertising
Advertising agency scheduling concept that alternates periods of advertising activity with periods of no activity.
Frequency
Advertising; Radio advertising
The average number of times the same person will hear a commercial.
Unit
Advertising; Radio advertising
The representation of one single commercial message regardless of length. A unit or spot can have :60, :30, :15, and :10 second durations. Most radio advertisers use the :60 format, but if the ...
Spot
Advertising; Radio advertising
The representation of one single commercial message regardless of length. A unit or spot can have :60, :30, :15, and :10 second durations. Most radio advertisers use the :60 format, but if the ...
Total survey area (TSA)
Advertising; Radio advertising
Geographic area that encompasses the metro survey area (MSA) and may include additional counties located outside the MSA which meet certain listening criteria.
Total audience plan (TAP)
Advertising; Radio advertising
An advertising schedule that places ads in a pattern that utilises all station dayparts for maximum station audience exposure.
