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Radio advertising

Any advertisment that is broadcast vocally via radio; usually either spoken or sung as a jingle.

Contributors in Radio advertising

Radio advertising

Flight

Advertising; Radio advertising

Advertising agency scheduling concept that alternates periods of advertising activity with periods of no activity.

Frequency

Advertising; Radio advertising

The average number of times the same person will hear a commercial.

Unit

Advertising; Radio advertising

The representation of one single commercial message regardless of length. A unit or spot can have :60, :30, :15, and :10 second durations. Most radio advertisers use the :60 format, but if the ...

Spot

Advertising; Radio advertising

The representation of one single commercial message regardless of length. A unit or spot can have :60, :30, :15, and :10 second durations. Most radio advertisers use the :60 format, but if the ...

Total survey area (TSA)

Advertising; Radio advertising

Geographic area that encompasses the metro survey area (MSA) and may include additional counties located outside the MSA which meet certain listening criteria.

Total audience plan (TAP)

Advertising; Radio advertising

An advertising schedule that places ads in a pattern that utilises all station dayparts for maximum station audience exposure.

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