10 Terms
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Radio advertising
Any advertisment that is broadcast vocally via radio; usually either spoken or sung as a jingle.
Industry: Advertising
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Radio advertising
Cost per point (CPP)
Advertising; Radio advertising
The cost of reaching an average quarter-hour persons audience that is equivalent to one percent of the population in a given demographic group.
Daypart
Advertising; Radio advertising
The time segments into which a day is divided by for the purpose of selling advertising time. Primary dayparts are morning (or AM drive), midday, afternoon (or PM drive), and evening.
Combo
Advertising; Radio advertising
Two or more radio stations that are operated by the same owner in the same market.
Cume persons
Advertising; Radio advertising
The total number of different persons who listen to a radio station during a given daypart for at least five consecutive minutes.
Coverage area
Advertising; Radio advertising
The geographic area within which a broadcast signal from an originating station can be received.
Cost per thousand (CPM)
Advertising; Radio advertising
The cost of delivering 1,000 gross impressions for a radio ad.
Target demo
Advertising; Radio advertising
The age group and make-up of the audience that you wish to receive your product or service message.
