8 Terms
Home > Industry/Domain > Advertising > Radio advertising
Radio advertising
Any advertisment that is broadcast vocally via radio; usually either spoken or sung as a jingle.
Industry: Advertising
Add a new termContributors in Radio advertising
Radio advertising
Cost per point (CPP)
Advertising; Radio advertising
The cost of reaching an average quarter-hour persons audience that is equivalent to one percent of the population in a given demographic group.
Daypart
Advertising; Radio advertising
The time segments into which a day is divided by for the purpose of selling advertising time. Primary dayparts are morning (or AM drive), midday, afternoon (or PM drive), and evening.
Combo
Advertising; Radio advertising
Two or more radio stations that are operated by the same owner in the same market.
Cume persons
Advertising; Radio advertising
The total number of different persons who listen to a radio station during a given daypart for at least five consecutive minutes.
Coverage area
Advertising; Radio advertising
The geographic area within which a broadcast signal from an originating station can be received.
Cost per thousand (CPM)
Advertising; Radio advertising
The cost of delivering 1,000 gross impressions for a radio ad.
Target demo
Advertising; Radio advertising
The age group and make-up of the audience that you wish to receive your product or service message.
Featured User
Featured blossaries
Sanket0510
0
Terms
22
Blossaries
25
Followers
Trends Retailers Can't Ignore in 2015
Category: Business 1 8 Terms
8 Terms