9 Terms
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Radio advertising
Any advertisment that is broadcast vocally via radio; usually either spoken or sung as a jingle.
Industry: Advertising
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Radio advertising
Simulcast
Advertising; Radio advertising
When two or more Radio stations broadcast the same programmes and same commercials at the same times.
Cluster
Advertising; Radio advertising
A group of stations in the same market under common ownership or sales management.
Best time available (BTA)
Advertising; Radio advertising
A commitment by the radio station to air scheduled commercials in the highest-rated positions that are open/available during the campaign. These schedules give the broadcaster scheduling flexibility ...
Average quarter-hour persons (AQH)
Advertising; Radio advertising
The average number of persons listening to a particular station for at least five consecutive minutes during a 15-minute period.
Book-end
Advertising; Radio advertising
A practise to run commercials from the same advertiser at the beginning and end of a commercial set. This strategy is often used to increase the impact of the message.
Radio billboard
Advertising; Radio advertising
Name mentions granted to an advertiser in return for a program/station commitment. This is often done to a sponsor of the particular radio program.
Average quarter-hour rating
Advertising; Radio advertising
An estimate average quarter-hour persons expressed as a percentage of the population being measured.
