Radio advertising

Radio advertising

Any advertisment that is broadcast vocally via radio; usually either spoken or sung as a jingle.

Industry: Advertising

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Radio advertising

Billboard

Advertising; Radio advertising

Name mentions granted to an advertiser in return for a program/station commitment. This is often done to a sponsor of the particular radio program.

Avail

Advertising; Radio advertising

A commercial position in a programme or between programmes on a given station available for purchase.

Piggy-back

Advertising; Radio advertising

Two commercials scheduled to run back-to-back, purchased by the same advertiser. This is often used for creative purposes to get attention and deliver different types of messages.

Gross impressions (GIs)

Advertising; Radio advertising

The sum of the average quarter-hour persons (AQH) audience for all commercials in a given schedule. The total number of times a commercial will be heard over the course of a schedule.

Optimum effective scheduling (OES)

Advertising; Radio advertising

Advertising purchasing concept designed to reach the majority of a station's audience three or more times in a week by distributing commercials evenly Monday-Sunday from 6AM to Midnight.

An agency that collects listener data on audiences and uses the data to provide radio ratings and offers other consumer research services. The Nielsen ratings are used to replace Arbitron ratings in ...