Television advertising

Television advertising

Of or pertaining to any span of television programming (usually called commercial or advert) produced and paid for by an organisation for advertising purposes.

Industry: Advertising

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Television advertising

Multiple system operator (MSO)

Advertising; Television advertising

A company that operates more than one cable TV system. Companies such as Comcast and Time Warner Cable are examples of MSOs.

Regional networks

Advertising; Television advertising

Refers to cable TV channels distributed in a regional area that carry a mix of area professional and amateur sports teams, news plus some national programming.

Interconnect

Advertising; Television advertising

A collection of two or more cable TV systems that work together to distribute commercials to a wider geographic area than either system, individually, would otherwise reach.

Narrowcasting

Advertising; Television advertising

Programming designed to reach a specific group defined by demographics and/or programme content in tv advertising.

On demand

Advertising; Television advertising

An entertainment service that allows viewers instant access to content such as movies, cable series, original programs, educational programs, premium channels, news, sports, etc. Programming from ...