10 Terms
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Television advertising
Of or pertaining to any span of television programming (usually called commercial or advert) produced and paid for by an organisation for advertising purposes.
Industry: Advertising
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Television advertising
Multiple system operator (MSO)
Advertising; Television advertising
A company that operates more than one cable TV system. Companies such as Comcast and Time Warner Cable are examples of MSOs.
Regional networks
Advertising; Television advertising
Refers to cable TV channels distributed in a regional area that carry a mix of area professional and amateur sports teams, news plus some national programming.
Interconnect
Advertising; Television advertising
A collection of two or more cable TV systems that work together to distribute commercials to a wider geographic area than either system, individually, would otherwise reach.
Narrowcasting
Advertising; Television advertising
Programming designed to reach a specific group defined by demographics and/or programme content in tv advertising.
On demand
Advertising; Television advertising
An entertainment service that allows viewers instant access to content such as movies, cable series, original programs, educational programs, premium channels, news, sports, etc. Programming from ...
Pay cable
Advertising; Television advertising
Also known as Premium Cable. Refers to channels, such as HBO™, available for an extra fee at the discretion of cable TV subscribers.
Pay-per-view
Advertising; Television advertising
Usually movies or special events that a cable subscriber specially requests to receive for a single fee added to the monthly cable bill.
