Television advertising

Television advertising

Of or pertaining to any span of television programming (usually called commercial or advert) produced and paid for by an organisation for advertising purposes.

Industry: Advertising

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Television advertising

Advertiser funded programme

Advertising; Television advertising

A TV programme funded by an advertiser rather than the broadcaster.

Scatter buying

Advertising; Television advertising

Marketers purchasing commercial time when the need arises from the unsold inventory at a different cost then the upfront buys. See Upfront.

Spot cable

Advertising; Television advertising

Usually refers to commercial schedules placed on local cable systems by national or regional advertisers who often advertise in multiple cable TV markets.

Subscriber

Advertising; Television advertising

A household or business that legally receives cable and/or pay television service for its own use.

Superstation

Advertising; Television advertising

A generic term used to describe any broadcast television station that has its station distributed nationally by satellite.

Tiers

Advertising; Television advertising

Programming services beyond the basic offerings at an additional price increment.

The buying of national television advertising time for a full broadcast year, (generally September through August) via one negotiation. Upfront buying usually requires representation throughout all ...