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Television advertising
Of or pertaining to any span of television programming (usually called commercial or advert) produced and paid for by an organisation for advertising purposes.
Industry: Advertising
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Television advertising
Pvr (personal video recorder)
Advertising; Television advertising
A generic term for a device that is similar to a VCR but records television data in digital format as opposed to the VCR's analogue format. PVRs have all of the same functionality of VCRs plus the ...
Recall (aided)
Advertising; Television advertising
Consumers are given specific product/service names to prompt a response to a survey.
Recall (unaided)
Advertising; Television advertising
Percent of consumers who can cite a product/service name within an advertised category after being queried by a survey.
Alternate delivery system (ADS)
Advertising; Television advertising
The reception of TV programming via satellite (DBS or large dish).
Ad-supported network
Advertising; Television advertising
A national or regional TV channel, such as MTV or ESPN, that makes available a certain amount of programming time per hour for local commercials.
Analogue
Advertising; Television advertising
The most commonly used frequency for transmitting video content. Commercials stored on videotape, for instance, use an analogue format. A more recent technology involves the conversion of analogue ...
Avail (availability)
Advertising; Television advertising
A break within normal network programming allotted to a local cable system for insertion of local commercials.