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Television advertising

Of or pertaining to any span of television programming (usually called commercial or advert) produced and paid for by an organisation for advertising purposes.

Contributors in Television advertising

Television advertising

Pvr (personal video recorder)

Advertising; Television advertising

A generic term for a device that is similar to a VCR but records television data in digital format as opposed to the VCR's analogue format. PVRs have all of the same functionality of VCRs plus the ...

Recall (aided)

Advertising; Television advertising

Consumers are given specific product/service names to prompt a response to a survey.

Recall (unaided)

Advertising; Television advertising

Percent of consumers who can cite a product/service name within an advertised category after being queried by a survey.

Alternate delivery system (ADS)

Advertising; Television advertising

The reception of TV programming via satellite (DBS or large dish).

Ad-supported network

Advertising; Television advertising

A national or regional TV channel, such as MTV or ESPN, that makes available a certain amount of programming time per hour for local commercials.

Analogue

Advertising; Television advertising

The most commonly used frequency for transmitting video content. Commercials stored on videotape, for instance, use an analogue format. A more recent technology involves the conversion of analogue ...

Avail (availability)

Advertising; Television advertising

A break within normal network programming allotted to a local cable system for insertion of local commercials.

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