Television advertising

Television advertising

Of or pertaining to any span of television programming (usually called commercial or advert) produced and paid for by an organisation for advertising purposes.

Industry: Advertising

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Television advertising

Cable original

Advertising; Television advertising

A program, such as a movie or series that is originally produced and premiered by a cable network. The quality of cable originals has led to a dramatic shift in audience to cable and opened up ...

Cable system

Advertising; Television advertising

The local operation that distributes cable TV channels, usually over a combination of fibre optic and coaxial wires, to subscribing households.

Churn

Advertising; Television advertising

The turnover of cable television subscribers due to disconnects and/or new subscribers.

Coverage area

Advertising; Television advertising

The geographic territory in which a cable system distributes commercials.

Avail code

Advertising; Television advertising

A code assigned to a programme or time period for placing commercials on a log and for keeping track of the number of commercials available to sell for TV advertising.

Cost per person (CPP)

Advertising; Television advertising

This number describes the relationship between the cost of a television commercial and the estimated number of people or households who view it for TV advertising.