Television advertising

Television advertising

Of or pertaining to any span of television programming (usually called commercial or advert) produced and paid for by an organisation for advertising purposes.

Industry: Advertising

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Television advertising

VoD

Advertising; Television advertising

Short for Video-on-Demand, an umbrella term for a wide set of technologies and companies whose common goal is to enable individuals to select videos from a central server for viewing on a television.

Wired HH's

Advertising; Television advertising

Term to describe those households that subscribe to a cable service.

Average revenue per user (ARPU)

Advertising; Television advertising

Average Revenue Per User subscribing to pay-TV services

Rep firm

Advertising; Television advertising

An outside sales agent contracted by a cable system to manage relationships with certain advertisers, typically those outside of the local system service area.

Run of schedule (ROS)

Advertising; Television advertising

Commercials bought at a lower price to be run at any available time at the network's discretion.

Basic cable

Advertising; Television advertising

Cable TV channels that are typically packaged and made available to a wide number of subscribing households. Basic channels usually are advertiser-supported.