Attitude

Attitude

Knowledge and feelings – both positive and negative – towards a subject.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Enduring favourable or unfavourable feelings, emotions and action tendencies towards a issue or subject.

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bonus packs

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A simple model of the communications process relating level of expenditure to sales effect.

billings

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The agency’s revenue derived from direct advertising expenditure.

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