Product-differentiated marketing

Product-differentiated marketing

A marketing philosophy in which the seller views the market as a homogeneous whole, but produces two or more products for it, the products, differing in attributes (price, style, quality, etc), are designed to offer variety rather than to satisfy the needs and wants of different market segments, see mass marketing and target market.

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Part of Speech: noun
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Industry/Domain: Professional careers
Category: Sales
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Related terms

product-differentiated marketing

Professional careers; Sales

A marketing philosophy in which the seller views the market as a homogeneous whole, but produces two or more products for it, the products, differing in attributes (price, style, ...

mass marketing

Professional careers; Sales

A marketing philosophy in which the seller views the market as a homogeneous whole, and, therefore, has only one marketing program (the same product, the same price, the same ...

features and benefits selling

Professional careers; Sales

Selling style in which a salesperson systematically relates each feature of a product being presented to a particular benefit which the feature will deliver to the buyer.

absolute cost advantage

Professional careers; Sales

The cost advantage one company has over another by having a cheaper source of raw materials, control of superior knowledge through patents, cheaper manufacturing or assembly ...

simulated store test

Professional careers; Sales

A form of pre-testing of new product introductions prior to full-scale commercialisation, to study their behaviour towards the new products, consumers selected from the target ...

stratified sample

Professional careers; Sales

A form of probability sample where respondents are chosen from a random sample of homogeneous sub-groups (according to a common characteristic) into which the total population has ...

unique selling point

Professional careers; Sales

The particular quality, feature or benefit of a product which a competitor's product, although similar, cannot or does not offer.

lead

Professional careers; Sales

A person or organization that has shown an interest in a particular product or service, can also be used to describe a person or organization that sales or marketing staff feel ...