Social risk

Social risk

Concern or uncertainty in the buyer's mind that the purchase of the product under consideration will not be approved of by others, see risk.

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Part of Speech: noun
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Industry/Domain: Professional careers
Category: Sales
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Related terms

social risk

Professional careers; Sales

Concern or uncertainty in the buyer's mind that the purchase of the product under consideration will not be approved of by others, see risk.

risk

Energy; Nuclear energy

The combined answer to three questions that consider (1) what can go wrong, (2) how likely it is, and (3) what its consequences might be. These three questions allow the NRC to ...

risk

Medical devices; Radiology equipment

The probability of injury, disease, or death under specific circumstances and time periods. Risk can be expressed as a value that ranges from 0% (no injury or harm will occur) to ...

risk

Financial services; Real estate investment

Risk is the possibility that the invested capital in an investment will be lost. For purposes of determining the overall capitalization rate, the risk is assigned a risk factor.

risk

Banking; Investment banking

Exposure to damage or financial loss, e.g. a fall in the price of a security, or insolvency on the part of a creditor. Financial market theory measures the risk exposure of an ...

risk

Business services; Project management

An uncertain event or condition that, if it occurs, has a positive or negative effect on a project’s objectives. See also risk category and risk breakdown structure.

features and benefits selling

Professional careers; Sales

Selling style in which a salesperson systematically relates each feature of a product being presented to a particular benefit which the feature will deliver to the buyer.

absolute cost advantage

Professional careers; Sales

The cost advantage one company has over another by having a cheaper source of raw materials, control of superior knowledge through patents, cheaper manufacturing or assembly ...

simulated store test

Professional careers; Sales

A form of pre-testing of new product introductions prior to full-scale commercialisation, to study their behaviour towards the new products, consumers selected from the target ...

stratified sample

Professional careers; Sales

A form of probability sample where respondents are chosen from a random sample of homogeneous sub-groups (according to a common characteristic) into which the total population has ...

unique selling point

Professional careers; Sales

The particular quality, feature or benefit of a product which a competitor's product, although similar, cannot or does not offer.

lead

Professional careers; Sales

A person or organization that has shown an interest in a particular product or service, can also be used to describe a person or organization that sales or marketing staff feel ...

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