17 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
Promotional mix
Advertising; Marketing communications
The use in any combination of advertising, sales promotion, public relations, direct marketing and personal selling to achieve specific objectives.
Psychographics
Advertising; Marketing communications
The understanding of the psychological profiling of prospective consumers.
Decision-making unit
Advertising; Marketing communications
Those individuals who participate in the purchasing decision process, usually in the context of company purchases.
Coverage
Advertising; Marketing communications
A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.
Creative strategy
Advertising; Marketing communications
The identification of the specific goals which advertising is designed to fulfil.
Crisis management
Advertising; Marketing communications
The establishment of procedures for anticipating and dealing with communications problems.
Decoding
Advertising; Marketing communications
The means by which the recipient of a message transforms and interprets it.
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