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рекламирање

Any form of paid-for media used by the marketer to communicate with his target audience.

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споредбено рекламирање
Advertising; Marketing communications

The contrasting of one manufacturer’s products or services with those of another, either by naming the competitor or inferring its identity.

споредбено рекламирање
Business services; Marketing

Advertising strategy of comparing a company or product with another company or product.

рекламирање и промоција
Professional careers; Sales

Sometimes described as "above the line" (media advertising such as radio, tv, newspapers, magazines) or "below the line" (non-'media' methods such as brochures, direct-mail, ...

корпоративен идентитет
Advertising; Marketing communications

The programme of communication and change that a company undertakes in order to communicate its values.

натпревари
Advertising; Marketing communications

A sales promotion technique in which the consumer is offered prizes in return for solving some form of puzzle.

разбирање
Advertising; Marketing communications

Создавањето на разбирање за производот, услугата, предметот или лицето.

комуникација
Advertising; Marketing communications

The process of dissemination of information to establish shared meaning between the sender and the receiver

провизија
Advertising; Marketing communications

МThe method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

когнитивнитен одговор
Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

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