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Sales
Sales is the process of selling goods or services. The process begins with the request to buy by a customer or a offer to sell by a seller. Then follows the payment and change of title.
Industry: Professional careers
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Sales
Account penetration ratio
Professional careers; Sales
A measure used to evaluate salespeople; the percentage of accounts from which orders are secured is calculated to provide a measure of whether the salesperson is working the territory in a systematic ...
Inelasticity of demand
Professional careers; Sales
Demand which is not greatly affected by a change in the price of the product.
Marketing database
Professional careers; Sales
Data brought into an organisation through marketing research projects or a marketing information system and used as an aid to decision making.
Dead on arrival (DOA)
Professional careers; Sales
A product received by a client that does not function.
Channel strategy
Professional careers; Sales
Decision-making related to the selection of the most appropriate method of controlling the flow of goods or services from producer to end-user.
Follow-the-leader strategy
Professional careers; Sales
Decisions and actions taken by a firm which chooses to follow the market leader as an alternative to challenging it, essentially reactive, follow-the-leader strategies, also known as "me-too" ...
Primary demand
Professional careers; Sales
Demand for a product class rather than for a particular brand within the class.
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