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Sales

Sales is the process of selling goods or services. The process begins with the request to buy by a customer or a offer to sell by a seller. Then follows the payment and change of title.

Contributors in Sales

Sales

Account penetration ratio

Professional careers; Sales

A measure used to evaluate salespeople; the percentage of accounts from which orders are secured is calculated to provide a measure of whether the salesperson is working the territory in a systematic ...

Inelasticity of demand

Professional careers; Sales

Demand which is not greatly affected by a change in the price of the product.

Marketing database

Professional careers; Sales

Data brought into an organisation through marketing research projects or a marketing information system and used as an aid to decision making.

Dead on arrival (DOA)

Professional careers; Sales

A product received by a client that does not function.

Channel strategy

Professional careers; Sales

Decision-making related to the selection of the most appropriate method of controlling the flow of goods or services from producer to end-user.

Follow-the-leader strategy

Professional careers; Sales

Decisions and actions taken by a firm which chooses to follow the market leader as an alternative to challenging it, essentially reactive, follow-the-leader strategies, also known as "me-too" ...

Primary demand

Professional careers; Sales

Demand for a product class rather than for a particular brand within the class.

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