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Radio advertising

Any advertisment that is broadcast vocally via radio; usually either spoken or sung as a jingle.

Contributors in Radio advertising

Radio advertising

Brand loyalty

Advertising; Television advertising

The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form ...


Advertising; Television advertising

A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organisation in hopes the synergy of the two brands is even more powerful than a ...

Hybrid model

Advertising; Television advertising

A combination of two or more online marketing payment models.

Guerilla marketing

Advertising; Television advertising

Unconventional marketing aiming to get maximum results investing minimal resources.


Advertising; Television advertising

A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.

live read

Advertising; Radio advertising

A commercial announcement that is read live on-air by a station personality. This can be a particularly effective way of connecting your brand to a loyal community of listeners.

Run of schedule (ROS)

Advertising; Radio advertising

Commercials scheduled to run across multiple dayparts and multiple days. Usually Monday-Friday, 6am-12Mid.

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